Its App Store search ad business is growing at a clip and Apple has begun pitching advertisers Major League Soccer ad packages.
Here's what experts think Apple might have in store for its advertising business next year, from TV ads to further privacy interventions.
Prediction 2: Ads will be placed on Apple TV+Apple's 10-year, $250 million-a-season deal to broadcast Major League Soccer on Apple TV will air its first game in February 2023.
It could become the key entry point for advertisers looking to reach Apple users across its portfolio of apps and services.
"Apple is about to find out how difficult it is to serve TV ads," he added, referring to its MLS telecasts.